Out with the Old, In with the New: A fresh take on Period Wear - BU.M South Africa

There’s something deeply refreshing about renewal. About shedding the old, the worn-out, the uncomfortable - and embracing something better. Something new. Something softer. Something made for you. 

For years, periods came wrapped in whispers, in discomfort, in products that felt more like a burden than a blessing. We got used to the idea that this part of our womanhood had to be endured rather than embraced. We’ve accepted discomfort as just part of the experience. But what if that wasn’t the truth?

What if there was a better way?

Imagine replacing the old with something new - not just in what we wear, but in how we feel. Between u & me (BU.M) was born from this very foundation. I am passionate about our promise that BU.M premium period wear will make you feel as good as it looks - both inside and out! It should restore, not restrict. Period panties that aren’t just functional, but freeing. Not just protective but transformative.

A choice that is so much kinder to your body, gentler on Mama Earth and truly in tune with the beauty of who we are.

Ezekiel 36:26 tells us of a heart of stone being replaced with a heart of flesh - of something cold and unyielding being made soft, alive, and whole again. Maybe that’s the best way I can describe what everything around Between u & me is, for me. Moving away from the rigid, the uncomfortable, the outdated - and stepping into something that aligns perfectly with our worth. Something that says, We were made for more.

So here’s my invitation: Out with the old. In with the new!

Not just for the sake of change, but for the sake of something meaningful.

Here’s to Our bodies, Our cycles, Our stories - Raise your hands if you're with us!!